The names behind the finds
Brands worth knowing.
Some you've heard of. Some you haven't. All have something that made us look twice.

4 finds in our notebook
Joseph Joseph
Familiar household objects redesigned around real annoyances.
Meet the brand
4 finds in our notebook
Present & Correct
Stationery and desk objects with strong design character.
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4 finds in our notebook
Zara Home
Interesting things we're happy to have discovered.
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2 finds in our notebook
MUJI
Thoughtful everyday objects with unusually good small details.
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1 find in our notebook
String
Interesting things we're happy to have discovered.
Meet the brand
1 find in our notebook
Yamazaki
Compact organisation designed around awkward everyday spaces.
Meet the brandThe WATC way
We're an independent discovery site, not a retailer. We select the products we think deserve a second look and link to the people who sell them.